# PRAXIS Labs > PRAXIS Labs helps ambitious UK businesses become easier to find, understand and choose across search, AI discovery, social and digital touchpoints. Canonical website: https://praxislabs.co.uk/ Contact: info@praxislabs.co.uk Telephone: 01527 313996 Contact hours: Monday to Friday, 09:00-17:30 (UK time) Official LinkedIn: https://www.linkedin.com/company/praxis-labs-ltd/ Official Facebook: https://www.facebook.com/praxisuk Official YouTube: https://www.youtube.com/@praxislabsuk Yell business profile: https://www.yell.com/biz/praxis-labs-redditch-11066857/ PRAXIS began trading in 2025; the limited company was incorporated in 2026. Legal identity: PRAXIS LABS LIMITED, registered in England and Wales, company 16962059. Registered office: 100a Rectory Road Headless Cross, Redditch, United Kingdom, B97 4LJ (registration only; not a staffed or walk-in office). PRAXIS Labs is an agency led by the senior team of Tim Pryor and Tom Newbold. We bring together strategy, creative, marketing and technical expertise around each project, working with specialist collaborators where additional expertise is needed. SEO and AIDO guidance responsibility: Tom Newbold (Head of SEO and Digital Marketing); Tim Pryor (Principal, Strategy & Growth). These roles do not imply individual authorship or review of every article. Tom Newbold: More than eight years in SEO and digital marketing, including work with agencies across the West Midlands. Tom handles SEO and AIDO for small to large businesses at PRAXIS. Tim Pryor: More than twenty years in design and marketing, including over a decade in graphic and web design with a coding specialism, followed by digital marketing campaigns for companies worldwide. For around eight years, Tim has focused on AI adoption, custom software, SaaS, brand design and experience, with a particular focus on AIDO over the past three to four years. Remote team; registered office in Redditch (registration only, not a walk-in office). Service areas: West Midlands and the United Kingdom. Client visits include Redditch, Alcester, Birmingham, Bromsgrove, Alvechurch, Barnt Green, Worcester and Kidderminster. **The PRAXIS route** - Be Found: search engine optimisation and AI Discovery Optimisation improve visibility across search engines, AI tools and answer-led discovery. - Be Understood: websites, content structure, user experience, brand and social presence make the business clear and credible. - Be Chosen: connected digital touchpoints help people move from discovery to a confident decision. **Services** - SEO and AI Discovery Optimisation, also called SEO + AIDO - Website design and development, including bespoke and WebGL experiences - Social media management - Google Ads and Meta Ads management - Product listings and feeds, B&Q and Wayfair marketplace campaigns - Brand design and experience - Custom software builds for SMEs - Business-critical digital delivery, including WordPress and WooCommerce, complex ecommerce, platform migrations, restricted customer journeys and connected systems **Technical delivery** PRAXIS plans and delivers new websites and ecommerce platforms, custom SaaS products, platform migrations and rebuilds. Its work connects data, search visibility, customer experience, security, integrations, operational continuity and brand consistency. Relevant experience includes Shopify-to-WooCommerce migrations, specialist payment routes, age-gating, identity verification, high-volume data, technical SEO migration, pre-launch audits and integrations with customer, inventory and manufacturing systems. Every PRAXIS client engagement is protected by an NDA. We explain our delivery experience without identifying clients or disclosing their systems, configurations or proprietary methods. Public diagrams illustrate high-level delivery experience; they do not reveal client implementations. **Shopify migration for age-restricted commerce** PRAXIS provides controlled Shopify-to-WooCommerce migration support for UK vape retailers. The migration route connects accessible data preservation, platform and integration auditing, WooCommerce development, approved payment-provider integration, age assurance, SEO continuity, testing, transition and post-launch monitoring. Customer passwords cannot normally be exported from Shopify for use in WooCommerce, so customer account activation or password reset must be planned as part of the transition. Payment-provider and hosting acceptance remain subject to the relevant provider's review and approval. **AIDO** PRAXIS uses AI Discovery Optimisation as an umbrella term for the work that helps organisations become accurately understood and surfaced across AI-led discovery, answer engines and generative search experiences. It connects established search principles with clear content, technical structure, entity consistency and citation-aware visibility. **Starting with PRAXIS** A focused SEO and AIDO project can begin on an existing website. PRAXIS also offers ongoing support and connected programmes; a complete ecosystem is not required. Business base and service areas are identified separately above. ## Important pages - [Home](https://praxislabs.co.uk/): PRAXIS services, approach and contact. - [Ecommerce marketing](https://praxislabs.co.uk/ecommerce-marketing/): SEO and AIDO, paid media, social, storefronts, product feeds and marketplaces. - [Experience and accountability](https://praxislabs.co.uk/technical-delivery/#leadership): Named guidance leads and specialist collaboration. - [Technical delivery](https://praxislabs.co.uk/technical-delivery/): Business-critical platforms and systems. - [Shopify migration](https://praxislabs.co.uk/shopify-migration/): Controlled ecommerce migration. - [SEO services](https://praxislabs.co.uk/seo-aido/seo/): Technical SEO, content strategy, local SEO and authority development. - [AI Discovery Optimisation](https://praxislabs.co.uk/seo-aido/aido/): AEO, GEO, LMO, structured content, technical foundations and credible business signals. - [News](https://praxislabs.co.uk/news/): Marketing, search, social media and AI discovery analysis. - [Privacy](https://praxislabs.co.uk/privacy/): How PRAXIS handles personal information. ## PRAXIS Journal articles - [How can Redditch businesses improve their visibility in AI search?](https://praxislabs.co.uk/news/improve-ai-search-visibility-redditch/): A practical guide to clearer answers, consistent business information and stronger evidence across search and AI discovery. - [What should a Redditch business expect from an SEO agency?](https://praxislabs.co.uk/news/what-to-expect-seo-agency-redditch/): What useful SEO support should include in 2026: priorities, practical delivery, local visibility and reporting you can act on. - [OpenAI adds visual ads to ChatGPT. What should local businesses watch?](https://praxislabs.co.uk/news/ai-search-local-businesses/): OpenAI's visual ChatGPT ads introduce a new paid discovery channel. What the US test means for local SEO and AI discovery in Bromsgrove, Redditch and Birmingham. - [Google adds search agents and new AI visibility tools](https://praxislabs.co.uk/news/google-search-agents-and-ai-visibility/): Google's 2026 Search updates add agent-led research and new reporting on AI search visibility. Here is what changed for websites and local businesses. - [Are AI agents replacing Google Search? Here's what the evidence shows](https://praxislabs.co.uk/news/ai-agents-replacing-google-search/): AI agents can research, compare and take steps for users, but surveys and search data do not show Google has been replaced. A factual look at what is changing. - [AI Discovery Optimisation: what AIDO means and what it can do](https://praxislabs.co.uk/news/what-is-aido-ai-discovery-optimisation/): What does AI Discovery Optimisation mean? A factual guide to AIDO, SEO, AEO and GEO, what Google and AI platforms document, and what businesses in Redditch, Bromsgrove and Birmingham can reasonably do.